What should I set as the wholesale price of my meditative solo piano CD?
Posted on 07. Jan, 2009 by MJS in Wholesale Q & A
What is the standard wholesale price? Should my wholesale price be the same when selling to companies outside the US?
By: Michael S
















































One Comment
AbFab
09. Jan, 2009
A regular CD can be anywhere from 9.99 to 22.00 retail,
but that’s in a competitive market which includes many
outside expenses. If you’re making this yourself and have
a fairly low overhead, the rule is to figure out how much it
costs you to make each CD, including art work, distribution expenses, phone, printing, studio time if applicable, etc., down to the last penny. Factor in anything related to manuf.
Remember, retailers usually double their money on these
things. If you target health food stores and new age
boutiques, you probably can sell it wholesale for around $8.00
so the retail would be $16.00 or $18.00. If you’re just
starting out and unknown, perhaps less until you get
a following. The idea is to get your music out there on
the market first and build up. Good luck, this field can
be lucrative. Even though there’s fierce competition
from the big, low cost retailers out there, your brand of
music hasn’t hit Target yet so you’re in luck. If selling
outside the country, you have to factor in shipping,
customs and a lot of added expenses to boot. I’d suggest
you pick a few CD’s similar to the kind you want to
make and check the companies that distribute them
on the back, give them a call and perhaps someone
there will take the time to let you know just where to
go and how much to charge…they might even want to
distribute your music themselves, you never know.
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